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Store for the whole family

Google Shopping

Store for the whole family

We demonstrate the objectives and results of the project

PROJECT DESCRIPTION:
Territory of Minimum Prices is a network of large shopping centers for the whole family, which has been on the market for 14 years. This is an online store and 17 large stores (2000-3000 sq.m each) with a wide selection of clothing, shoes, toys, haberdashery, leisure goods for the whole family:
- 12 stores in Kiev
- 1 store in Chernihiv
- 2 stores in Ivano-Frankivsk
- 2 stores in Lviv

LINK TO SITE:
https://termincin.com/

TASKS BEFORE COOPERATION:

increase the NUMBER OF SALES
reduce conversion cost
increase ROI

3 MONTHS BEFORE THE START OF COOPERATION

number of sales
2292
purchase price
₴108 / $2,85
total investment
₴248.000/$6 526

3 MONTHS AFTER THE START OF COOPERATION

number of sales
6100
purchase price
₴96.5 / $2,54
total investment
₴589.000/$15 500

In addition, increased conversions and profitability allowed us to expand our product range and significantly increase our investment in advertising campaigns. At the same time, an advertising campaign was carried out on social networks.

Our interim results

after 6 months of cooperation

number of sales
increased by 7.2 times
conversion cost
reduced by 12%
roi
increased by 64 times
Purchase cost
96₴ / $2,5
investments
1.63₴ million/ $43,157

After a great start, it became possible to scale the campaigns. At the same time, it was important not to increase the cost of the purchase, but also to increase the average order bill.

Results of all shopping campaigns

after 2 years of cooperation

Google Shopping

number of sales
12 600
purchase price
₴89 / $2,3
total investment
₴1.110 млн / $ 29 210

Meta Shopping

number of sales
11 127
purchase price
$ 1,57
total investment
$ 17 487

Over the 2 years of cooperation, we managed to maintain the optimal order price, despite the significant increase in prices on the market. And also continue to achieve monthly growth.

Full Cycle Internet Marketing Agency 

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