About the project:
Before cooperation, the client had negative experience with Google Shopping. Conversions were expensive and ROI was low. After the test launch, we identified key products, and then connected retargeting and advertising of related products.
As a result, an increase in the number of sales was achieved in twice and expansion of advertised product categories by 4 times.
As well as increasing profitability and increasing income for reinvestment in further advertising campaigns .