О проекте:
Before working with us, the client ran advertising campaigns with another agency, where the number of applications was high, but only 10% were qualified leads. We completely changed the approach to keyword semantics, integrated a CRM system, and implemented call tracking to monitor the effectiveness of each keyword query. This allowed us to filter out keywords attracting non-target audiences and reduce the cost of valuable actions. As a result, the season was handled with high efficiency.

Additionally, targeted advertising was launched on Facebook and Instagram.

Results:
The successful season allowed for allocating investments in the next one for a new website and the integration of additional traffic sources for the upcoming academic season.