PROJECT DESCRIPTION:
Initially, the plan was to launch targeted advertising. While many inquiries were received, a high percentage of potential clients were lost after processing due to the client's niche domestic tourism offering and the high cost of individual tours.

A decision was made to launch contextual advertising with highly specific search queries. This allowed for a significantly narrower audience, resulting in a high percentage of inquiries that successfully converted into clients.

WEBSITE URL:
https://asiatrip.kz

GOALS BEFORE THE START OF COOPERATION: