About the project:
Before working with us, the client had been running social media campaigns focused on brand awareness, which resulted in many non-targeted inquiries.
We conducted a test with three types of social media campaigns:
- Lead generation campaign;
- Website conversion campaign (form submission, call);
- Campaign driving traffic to WhatsApp.

As a result of the test, only the lead generation campaign was retained, and the budget was increased. 90% of all leads turned out to be targeted.

Next, the campaigns will be expanded to include YouTube, TikTok, and Yandex.